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Exposys

Grow · Branding & Creative

Brand identity design that people recognise instantly.

We help businesses work out what they stand for, then turn it into a logo, visual system and voice that hold together everywhere. The same senior team that builds your website designs your brand, so it works on screen from day one.

Start a projectWhat we build

01Problems we solve

If this sounds familiar, we can help.

  • A logo, but no system

    Without colours, type and rules around it, every new asset ends up looking slightly different.

  • Unclear positioning

    If you cannot say why you are different in one sentence, customers will not work it out for you.

  • Inconsistent materials

    Decks, proposals and social posts made by different people send mixed signals about who you are.

  • Outgrown your first identity

    A brand made quickly at launch rarely fits a business that has since moved upmarket or changed direction.

02What we build

From positioning to the assets your team uses every day.

  • 01

    Brand strategy and positioning

    Audience, competitors, values and a clear statement of what makes you the right choice.

  • 02

    Visual identity systems

    Logo suite, colour palette, typography, iconography and imagery direction that work together.

  • 03

    Brand guidelines

    A practical guide your team and suppliers can follow without calling a designer every time.

  • 04

    Messaging and tone of voice

    Taglines, key messages and writing principles that keep every channel sounding like one company.

  • 05

    Marketing collateral and pitch decks

    Sales decks, proposals, brochures and templates that make your team look prepared and consistent.

  • 06

    Motion and social graphics

    Animated logos, short explainer clips and social templates built to stay on brand at speed.

03Key capabilities

The craft behind every release.

  • Brand discovery workshops
  • Logo and wordmark design
  • Colour and type systems
  • Digital-first identity design
  • Tone of voice and messaging
  • Presentation and pitch deck design
  • Motion graphics and logo animation
  • Editable templates for teams

Technology we use

  • Figma
  • FigJam
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe After Effects
  • Lottie
  • Google Slides
  • Microsoft PowerPoint
  • Canva
  • Notion

04How we work

A clear path from first call to handover.

  1. 1

    Discover

    Interviews, a positioning workshop and a review of your market and current materials.

  2. 2

    Define

    Positioning, personality and messaging agreed in writing before any visual work begins.

  3. 3

    Design

    Identity routes presented in real context, refined with you into one direction.

  4. 4

    Roll out

    Guidelines, templates and source files delivered, with a session to get your team started.

What you get

Concrete deliverables, agreed in writing before work starts.

  • Brand discovery workshop
  • Positioning and brand platform
  • Messaging framework and tone of voice
  • Primary logo and variations
  • Colour palette with accessible pairings
  • Typography system
  • Iconography and imagery direction
  • Brand guidelines document
  • Pitch deck and presentation templates
  • Social media templates
  • Animated logo and motion assets
  • Organised master files in Figma and Adobe formats

05Why Exposys

One senior team, accountable end to end.

  • Strategy before style

    We agree what the brand needs to say before choosing how it looks, so design choices have a reason.

  • Designed for screens first

    Identities are tested on websites, apps and social feeds, where most customers will meet them.

  • Accessible colour and type

    Palettes and type scales are checked for contrast and legibility, not just chosen for mood.

  • Files you actually own

    Editable source files and templates handed over in full, organised so anyone can pick them up.

Who it's for.

  • Startups and new ventures

    A credible identity and pitch deck for launch, fundraising and first customers.

  • Professional services

    Firms that need to look established and trustworthy in proposals and on the web.

  • Rebrands after growth

    Businesses whose original identity no longer matches their offer or audience.

  • Product and SaaS companies

    Brands that must work inside an interface as well as in marketing.

06FAQ

Branding & Creative questions.

Do we need brand strategy, or just a new logo?

If your positioning is already clear and agreed, we can go straight to visual identity. If people inside the business describe you differently, a short strategy phase usually saves rework later.

How many logo options will we see?

We present a small number of distinct directions, each shown in real use, rather than a long list of variations. We then refine the chosen route together until it is right.

Can you refresh our brand without starting over?

Yes. Often the best result keeps what customers already recognise and fixes the system around it: colours, type, layouts and rules. We will tell you honestly if a full rebrand is needed.

Will we be able to make new materials ourselves?

That is the aim. We provide guidelines and editable templates for decks, documents and social posts, and walk your team through using them.

Can you also apply the brand to our website?

Yes. Because we design and build websites too, the identity can carry straight into your site and product without a handover between agencies.

All services

Start a project

Ready to look like who you are? Let's build your brand.

Tell us what you are building. We will reply with clear next steps and honest advice, even if we are not the right fit.

contact@exposysglobal.com